The most delicious Dutch caramel cookie

Brought to you from Holland, with love!

Did you know

Stroopwafels are THE BEST with coffee?

Follow the Stroop Club around!


Delicious with your hot drink or 'on the go'

Warm up your stroopwafel on top of a hot coffee or tea. Have it for breakfast or lunch. Or get creative for dessert. Or bring them along at a hike, bike ride or road trip. Heck, just eat them whenever you want!

Founded in the 1800s, but so original on this continent

So traditionally Dutch! It’s basically the National Cookie of The Netherlands. Let’s make it mainstream in the US too, you deserve it!

Green, vegan and 100% organic certified gluten free options!

No animal products? No gluten? Less trash? We got you covered. You’ll find no palm oil in our vegan products. Our gluten free stroopwafels have less than 5ppm and our packaging is biodegradable.

Based in Austin y'all!

Lucky Austinites, cos we’re carried here by over 40 local businesses! Many even enjoying their own signature flavored stroopwafels. We also cater corporate, birthday and wedding parties and we happily serve you at Farmer’s Markets. We’re just sooo local.

Less sugar than your granola

Tired of corn sugar and sugar lobby? Our stroopwafels contain less sugar than your breakfast granola. (Yes, this is true) With only 130 calories, it’s worth to be your treat of the day.

No scary ingredients

No corn syrup, no trans fats, no preservatives, no artificial coloring or flavoring. In short: No scary stuff what so ever.

Visit our online store!

I want stroopwafels

Latest news

Treat your Mum with Chocolates!
News

Treat your Mum with Chocolates!

Become our Member!

Become our Member!

Join our Club!

Wanna be part of the most delicious Club on the planet?
Time to get your Stroop Club Membership now!

Now is your chance to receive fresh, caramel-filled stroopwafels at your doorstep every month! No fuss, no leaving the house (!), not even a secret password (unless you want one…) We take care of everything. From major discounts, first access to Stroop Club news and quarterly club gadgets*, as a member you have access to ALL the perks.

Your personal Stroopwafel fix
We get it, you need your fix. This is it, this is how you get it. Subscribe and without the chance of running out, you’ll have your fix. Forever. Or just a year, or maybe even just a couple of months. Just, whenever and how long you want! Going for travels, springbreak or a well deserved sabbatical? Just stop for the time you’re not at home or have it sent to another address.
Your life is flexible? Ours is too, as flexible as stroop.

The perfect Gift
Want to surprise the stroopwafel lover in your life? Get them a gift subscription and score some major ‘stroopwafel points’! Perfect for upcoming birthdays, Mother’s Day or just because. It’s the affordable, original, delicious gift that keeps on giving. Share the love!

The necessary Office Snack
Everyone knows stroopwafels and coffee are a match made in caramel heaven. Spruce up your daily cup of joe at the office AND become your co-worker’s favorite person: join The Stroop Club and have us deliver the cookies straight to your office every month.

Your perks
Get up to 35% off by becoming a member now. The more you order, the more you save!

Stroop it up with one of these 3 monthly subscriptions:
– Stroop Lover: Monthly 1 10-pack: Save 10% $8 (+ $6 shipping)
– Stroop Aficionado : Monthly 4 x 10-packs: Save 25% for $26.99 (+$8.99 shipping)
– Stroop Addict: Monthly 8 x 10-packs: Save 35% for $46 (+$8.99 shipping)

Real stroop-aficionados receive a quarterly exclusive Stroop Club gadget*;
Real Stroop Addicts receive quarterly exclusive Stroop Club gadgets, new flavors and first access to competitions, news and deals*;

Become a member now!


Terms & conditions

Orders are shipped in the first week of each calendar month.
Memberships can be cancelled at any time, with a minimum membership of two months.
“Starting after a minimum of three months.
Only without the US and Canada

Stroopwafels for Everybunny!

Stroopwafels for Everybunny!

Everybunny Combo Easter offer

To celebrate Spring time AND everyone’s favorite bunny coming to town, we are having a special Everybunny Combo this Easter Weekend.

Euhm… Minions?
The closest Easter-related thing about us, considering the yellowness, is our mascotte, a little yellow fellow known as Kevin the Minion. (Whom we can’t bring to the market anymore as kids run away with him). Sorry, no rabbits, eggs or flowers, so we’ll stick to what we know and bring you hot stroopwafels at Lakeline and Mueller Farmer’s Market this weekend.
We don’t wanna let you go home empty handed though:
To add to all the fun, receive
$1 off a 10-pack or
– 50 cents off a 2-pack stroopwafels

with every fresh stroopwafel you devour. Have a fresh one to get your fix right there and then and take some home for everyone waiting and craving for them over there.

Share the Love
Share the love and bring home a pack of stroopwafels for everybunny to share. It’s a beautiful addition to the breakfast or brunch table, guaranteed. Or the coffee table. Or with dessert. Everybody will love you, instantly.

Texas Farmers’ Market
Come and visit us this weekend the markets. Share the fun, celebrate Easter with us and Kevin.
More info on Texas Farmers’ Market, click here
Texas Farmers’ Market at Lakeline
11200 Lakeline Mall Dr
Cedar Park, TX 78613
Saturday 9 AM – 1 PM

Texas Farmers’ Market at Mueller
4209 Airport Blvd
Austin, TX 78722
Sunday 10 AM – 2 PM

See you there and have a wonderful Easter Weekend!

matcha tea stroopwafels

Visit our Stroopwafel Tea Party

The Tea party, but an enjoyable one. 😉

Combo nation

Stroopwafels and coffee belong together, they're like shoes & laces, bbq & steaks, Austin & taco trucks or Trump & Putin (Did I actually type this?) You get the point, one is seriously worth less without the other.
They both strengthen each other, fire you up, get you going, or keep you going.

However... Tea and stroopwafels? That's an entirely different ball game.
The enjoyment is different. Slower. More intense. Complexer. Refined flavors. Relaxing. Rewarding.

Thank god Zhi Tea exists. Tea lovers amongst y'all will probably know where to find this place in Austin on Bolm Road off of Springdale. Otherwise, let our party introduce them to you. Tea Party? Yes, read further!

Matcha

Did you know that matcha takes over the world? This bright colored green tea powder takes over our drinks, cakes and sweets. Because it's exotic, it has great health benefits and it's delicious.
Curious about the powder? Read its history and traditions here.

Cakes, lattes, muffins, pancakes even, matcha is everywhere. What nobody else in the whole wide world has ever thought of... Are Matcha Stroopwafels... But we did! Well actually, Kat did, she figured it would be delicious. Only we added white chocolate, to add a little soft touch to it. And that's how white chocolate matcha syrup got co-created. Great collaboration! Now, Zhi Tea is the only place in the entire world, carrying this signature stroopwafel. It's true, no alternative facts here.

Party

Long story short, we're throwing a tea party together at Zhi Tea on March 25th and we invite all of you to come.
We'll demo stroopwafel baking and there's free Matcha Stroopwafel bites for everyone. No reason not to come!

What:   Stroopwafel Tea Party
When:  March 25th 2-4PM
Where: Zhi Tea, 4607 Bolm Road

Zhi you there!

Farmers’ Market special: Picante Piña!

Farmers’ Market special: Picante Piña!

Spring is the air and on the Farmers’ market!

And for us, being Dutch, Texan spring already feels like mid summer! We want to share our summer vibes with all of you, hoping to spread this feeling of a continuous working holiday. Cos that’s what our stay here feels like. Kind of… Sometimes… When we’re not working our *ss off to bake all of your stroopwafels that is…

We’re going all the way now with a tropical, delicious, sweet and spicy new March Special:

The Picante Piña 

It’s fresh pineapple, lightly salted and baked with two kinds of spiciness. Ab-so-lute-ly devine!!
Spicy, sweet, salty, soft and tropical. And you can choose to top it off with unsweetened shaved organic coconut. Don’t miss out on this one!

Of course, this special is available only on the Texas Farmers’ Market. Visit us on Saturdays at Lakeline Mall between 9am-1p or on Sunday at Mueller between 10am-2pm. And while you’re there, we have our gift packages back in stock. Cute traditional Dutch cookie tins, perfect gift for anyone you love!

Don’t like pineapple? No worries, until it’s not Texan Summer, we’ll also keep the toasted S’mores Stroopwafel on the menu. We use Murphy’s Mellows for this heavenly and entertaining creation. And before I knew them, I couldn’t imagine ever starting to like marshmallows, but now I love them!
Bring them a visit at the markers too and you can find their products here.

Peanut butter, Nutella&Strawberries, Salty Caramel and Lemon Zest are our other options. Come over, bring your friends, colleagues, loved ones, even your in-laws and indulge!! 🙂 🙂

And the winners of the stroopwafel flavor contest are…

And the winners of the stroopwafel flavor contest are…

Thank you for joining the stroopwafel flavor contest

Wow, we had so many reactions, thank you all so much for entering your favorite stroopwafel creations in our stroopwafel contest! We had listed three categories and you all entered fabulous combo’s in all three of them.

 

Let’s announce the winners

  • Category ‘Sweet’: Marshmallows, Nutella and Banana.
    Corine, congratulations! Up to you to name this beauty and collect one at the market this weekend, we have a special prize for you as well! And obvisouly, we’ll be using Murphy’s Marshmallows on this one, act local!
  • Category ‘ Belle Vie gourmet’: Belle Vie prosciutto with blue cheese and fig jam. OH MY GOODNESS… This sounds way too good to be true. Congrats to Leslie!!! Please come this Sunday to name your creation and pick up your prizes!
  • Category ‘Carte Blanche’: Chrissie! Thanx, most votes went to your Gingerbread Stroopwafel with apple or pear fillings…. Also sounds heavenly!

Prizes
And you didn’t enter for nothing now did you? These are the prizes for every winner:

  • You get to name your creation, which will be the special the entire month;
  • You get to pick up the first one for FREE at the markets;
  • We have some more gifts in stock for you, so visit us this weekend!

December Full MENU
With three specials, we’ll change the regular menu a little bit. We won’t have lemon zest, peanut butter or coconut for the entire month. The December market menu will be the following:

  • The Belle Vie special (prosciutto, blue cheese, fig jam)
  • Ginger stroopwafels with apple filling
  • Marshmallow, banana and Nutella stroopwafel
  • Nutella and strawberry stroopwafel
  • Nutella stroopwafel
  • Salty Caramel
  • The Classic

Come and check us out at the Texas Farmers’ Markets, indulge, treat yourself and others!!

Lakeline: Every Saturday from 9am – 1pm
Mueller: Every Sunday from 10am – 2pm
(No markets at Christmas weekend)

Create your own favorite Stroopwafel!

Create your own favorite Stroopwafel!

The Stroopwafel Flavor contest is back!

Earlier this year we held a stroopwafel flavor contest and we’re ready to repeat this fun competition! Our dear Barbara won with her ‘Strawberry Dream’. Cream cheese from Mother Culture and delicious Engel Farm strawberries. Her flavor was a special for an entire month and obviously she got to taste the first one for free. Another real good option was the ‘Banana Pecan’ stroopwafel, with Yegua Creek Farm pecans. Also this one had the honor to be the special for an entire month.

Eat local
We pride ourselves in working with our local colleagues. The vendors at the Farmers’ Markets and Sustainable Food Centre have beautiful, hand crafted, honest, delicious products. We want to support them and show our love and respect to their dedicated time, love and hard work, by creating new options with them and displaying their products on our channels. The only rule in the flavor contest is to enter with a flavor created with at least one of their local made products.

Contest
Last edition, we had one winner. However, as it’s the holiday season, we want to make everyone happy, so we’ll have you vote for three winners! Suggestions can be entered until November 24h. The voting will be done by (y)our fans and determine which three flavors will be the specials in December, starting Saturday December 3rd.
We have three categories. Enter in one, two, or heck, all three categories!

  • Sweet
    Let’s keep this a dessert. Make it something S’mores (yes, we even have marshmallow makers at the Lakeline market, with different flavors marshmallows), use fruits, sauces, jams, jellies, anything you feel would make the perfect dessert!
  • Gourmet
    We have one rule here: It has to be with a Belle Vie Farm product. We’ve been secretly looking at their beautiful products for months now. The terrines, pates, eggs, it’s all too good. We’ve wanted to create a special for ages, now we leave it up to you to make one! Look at their website for inspiration or visit us at the Texas Farmers’ Markets.
  • Carte Blanche
    This literally means carte blanche. Wanna add herbs to the dough itself? Other flavors to the syrup? Add things? Stack ‘m up? Anything is possible!

Rules

  • At least one local vendor per flavor should be involved. However, other products can also be added, as long as they’re natural and without any chemicals. Also vendors from both SFC and TFM can get involved ;
  • You may enter for one, two or all categories;
  • Enter as many times as you like;
  • You’re allowed to bribe your family and friends into voting for you;

Prices

  • Each categorie will have 1 winner, who will receive the first special officially and for free;
  • Every winner can name their Stroopwafel as they wish, give it your own name, your cat’s name, your inlaws’s…;
  • Eternal fame and gratitude;
  • In addition, each winner will receive a limited edition Stroopclub Coffee mug including a 10-pack Stroopclub Stroopwafels. The best way to enjoy stroopwafels! Wait, there’s more: A little special extra for the Gourmet Categorie, Belle Vie Farm will also deliver a little gift!

 

Just leave your suggestions either in the comments here at our website, at the social media posts or email them to eat@stroopclub.com. We’ll collect all ideas and will create and post the list of flavors again as a poll November 24th. Then… The voting begins!

Featured by….. Eater Austin!

Featured by….. Eater Austin!

Sometimes dreams really do come true. Such is the case for Chantal Piet and Tako Vermeulen, winners of the country’s Diversity Immigrant Visa and founders of The Stroop Club, a membership-based cookie club that’s as cheeky as it sounds. Thanks to a little bit of luck and a lot of hard work, Austinites can now indulge in authentic stroopwafels without the flight to the Netherlands.

Read the full article here:

http://austin.eater.com/2016/11/3/13510520/stroop-club-stroopwafel-dutch-waffles-austin

Yay, it’s our birthday!!!

Yay, it’s our birthday!!!

October 1st 2015: The Stroopclub was founded!

Man oh man, what a journey we’ve had so far.

Even before we got started
I still remember us getting on that plane. September 1st 2015.
3 Suitcases in total. In 2 of them half a stroopwafel iron, the 3rd one contained some personal belongings.
And that’s how we set foot on this continent. Voluntarily, can you believe that?

We left a wonderful place, a nice home in a beautiful vibrant city, Rotterdam, the most dynamic place in the Netherlands. Tako with a great job, me having fun projects. Lots of friends, family close by. A fantastic life, enough money to do whatever we want and enough friends and time to spend that whatever-we-want with. And then we left it all. For something we couldn’t possible imagine how it would turn out.

 

We must say….

It turned out to be great….!!

 

Stroopclub journey
The Stroopclub, which couldn’t be more than an experiment, not having any network, not knowing anything about the culture, business, food or health regulations in this country, still turned out to be a great success! Only thanx to Beth and Adam, our Airbnb hosts, who let us use their kitchen and yard to experiment with American ingredients. They facilitated a kick start before we even got a home.

Texas Farmers’ Market: Our start at the Texas Farmers’ Markets, first at Mueller, later also at Lakeline, turned out to be a great beginning. Mostly thanx to Carla and Cypress, but also due to the rest of the crew, we started off great. It’s a great showcase, introducing Austinites with our delicious Dutch treats. It was fun, it felt like one big happy family at the market, kind of a self-sufficient community. And above that we were even making money.

Derek: Our first angel. He own, runs and bakes the Moonlight Bakery at South Lamar, if you haven’t had his breads, kolaches, pastries or croissants yet, better do so now. Closest to Europe I can tell! Starting off with some room, later with equipment for the dough making and later for supplying our dough. And he’s still a very important person to our business.

Bouldin, Bennu, Caffe Medici and Royal Blue: Slowly we grew a larger and larger number of ‘members’, we prefer not call anyone a customer. 😉 Bouldin Creek was our first ever member, Bennu Coffee came in as the biggest. The managers and the owner of Royal Blue really helped our product getting out there, people downtown have acces to stroopwafels because of them. And Caffe Medici, they’re awesome, they even give tiny wedges with their cappuccino’s. We definitely wouldn’t have been this far without this group of fantastic entrepreneurs.

Skull&Cakebones: Then we moved into a new kitchen with Skull and Cakebones, yes, the wonderful, delicious vegan cupcakes. (Vegan? Yes and you don’t even notice!) Yauss and Sacha were the ones helping us out, when we’re looking for a new spot, many thanx to them. And they’re also just incredibly awesome people to work with. Couldn’t get any better.

Dillon: Then Dillon, our own Dillon, helped us growing by acting as an operational manager. Yes, we employed our first fulltime employee. And not the least I can tell. Being in Holland for a week, being ill for another, he manages stuff. A lot of fun, but also just extremely reliable, where can you still find guys like this?

1 YEAR!
And now… We exist for a year. Fortunately still from Skull&Cakebones’ kitchen, we’re supplying 27 wholesale members now, we’re still attending the Farmers’ Markets, we’re giving ‘act de presence’ to more and more events as caterers and we’re getting more and more known throughout the city of Austin. And obviously I forgot to thank many other people, but we’re grateful to entire Austin for your support!

We’re proud, we’re grateful, we’re blessed. We have so many great people around us that support us, sometimes we can’t even believe for ourselves the situation we’re in.

A treat for all of you:
So a big thank you to you Austin, for having us. And if the Dutch celebrate their Birthday, they treat their guests. So that’s what we’ll do this weekend! We will treat you!

Come and see us at the markets this weekend and enjoy a piece of stroopwafel cheesecake with us to celebrate this milestone. We invite you all to come over and have a piece of cake!

See you at Lakeline tomorrow between 9am-1pm or at Mueller from 10am-2pm. (or both.. try the cake on Saturday and if you like it, come back on Sunday again;) )

 

 

People mentioned:

Moonlight Bakery
Caffe Medici
Skull&Cakebones
Bouldin Creek Cafe
Bennu Coffee
Royal Blue Groceries

 

 

Stroopwafel Cheesecake Recipe in 10 easy steps

Stroopwafel Cheesecake Recipe in 10 easy steps

A stroopwafel cheesecake piece of heaven

Just because the pics of our Stroopwafel Cheesecake on our Instagram have the most amount of likes… We’ll share this secret recipe with you. Now is the time to impress everyone in your environment with the most beautiful and most delicious cheesecake ever existing!!!! Obviously you can order the entire cake with us (Click here to order, saves you the time reading the entire recipe before getting to the link below 🙂 🙂 )

Ingredients:
This what you need for the crust:

  • 1,5 cups of grounded stroopwafel crumbs
  • 6 tablespoons of melted butter
  • 2 stroopwafels, chopped in small pieces

For the filling:

  • 2 pounds of cream cheese
  • 1/2 cup of white cane sugar
  • 1/4 cup of brown cane sugar
  • 1/2 cup sour cream
  • 3 eggs
  • pinch of salt
  • 1 tablespoon of cinnamon
  • 1 tablespoon of real vanille extract

For presentation:

  • 1/4 cup of stroop
  • 4 chopped stroopwafels, any shape you like most

IMG_20160828_154027

Doesn’t this cheesecake look heavenly?

The 10 easy steps:
Step 1: Preheat the oven at 350 degrees and put all ingredients on the countertop to warm up a little.

Step 2: Mix the grounded stroopwafel crumbs with the melted butter, grease the cake pan, add the crumble mixture into the pan and press firmly with a glass, bottom of measure cup or your hands into the bottom of the pan. Bake the crust 10 minutes at 35o degrees.

Step 3: In the meanwhile beat the cream cheese with the salt and sugar until you’ve reached creamy, ‘cloudy’ consistancy.

Step 4: When your crust is ready tae it out of the oven and spread the 2 chopped stroopwafels on it. Because the crust is still hot, the syrup in the stroopwafels melts in the crust and the stroopwafel bits enhance the structure and flavor of the crust heavenly. Set aside to cool off.

Step 5: Mix vanilla, sour cream and cinnamon in the cream cheese batter.

Step 6: Beat in eggs, one by one, only add the next when the previous is fully mixed in.

Step 7: Scrape down batter from sides of the mixing bowl, use a spatula, beat everyhting a couple of times with all remnants of the sides and bottom of the bowl, to make sure everything is beautifully silky and creamy mixed, then poor it into the cake pan on top of the crust with the stroopwafel bits.

Step 8: Bake the cheesecake approximately 50 minutes until the outer cake is browning, but the inside is still jiggly.

Step 9: Keep the cheesecake in the opened oven to cool off 30 minutes before heating up the stroop and covering the top with the stroop and the stroopwafel bits decorations.

Step 10: Cool off completely in the fridge.

To make it even EASIER, you can also just order the entire pre baked Stroopwafel Cheesecake or the DIY package here! The DIY package contains:

– 1,5 cup of grounded stroopwafel crumbs
– 10-pack stroopwafels
– 1/2 cup of syrup

Step 11 is the best part: ATTACK, INDULGE and ENJOY!!!!!

Please share your pictures of your creations with us? Tag us on Facebook @Stroopclub or on Instagram @thestroopclub, we’re looking forward to seeing all of your bakings!

 

 

Update on NEW LOCATIONS!!!

Update on NEW LOCATIONS!!!

 

Stroopwafel Locations

Yesterday all my friends in Holland sent me a news article by RTL Z, which is a Dutch business news channel. They published an article (http://www.rtlnieuws.nl/buitenland/stroopwafeloorlog-amerika-ze-eten-het-zelfs-bij-het-ontbijt) about the ‘ Stroopwafel War’ in the United States. The war as in 4 big brands and numerous smaller local ones, competing for a little market share.  But, you know what strikes us? Among all of those 4 big and a handful smaller brands… NO ONE makes anything themselves! Each and every brand IMPORTS their stroopwafels from either Holland or Canada. Even Wholefoods does that. (Even though they sell them in the fresh cookie aisle) Isn’t that just a little strange?

Therefor we are so happy that all of you in Austin appreciate what we do. We are the only ones, the first and only real local Stroopwafel Bakery in the entire US. Right here in Austin. All because of y’all that support us!

You really make us so happy! You allow us to share smiles, because we feel that’s what we do. All people who take their first bite of our fresh stroopwafels… A huge dreamy smile appears on their faces that expresses their feeling of instant happiness. And that? That is soooo beautiful to us. So we’re happy to announce to be able to share more and more and more!

We have our full list of stroopwafel locations right here, but these new addresses have just been added this week:

Quickie Pickie | Quickiepickieaustin.com
– 1208 E. 11th Street
– 2027 E. Ceasar Chavez Street
They’re awesome and a complete one-stop-shop location for many. Groceries, wine, beer, coffee, snacks and full breakfasts or lunch. I love it there, have you visited the new location at East Ceasar Chavez already? It’s so nice, open and spacious! And both Quickie Pickies are stroopwafel locations from now on too. Fresh out of the jar.

Texas Coffee Traders | Texascoffeetraders.com
1400 E. 4th Str.
If you haven’t visited this place, you HAVE to go. It’s Coffee heaven. Coffeanatic paradise. Coffee makers’ candy shop. It’s a perfect stroopwafel location. And it smells delicious in there. They sell everything you might ever need to make the best coffees on the planet, from coffee beans to filters, from french presses to stroopwafels. Yes, the latter is definitely part of coffee culture too! Available from August 19th.

 

 

Sustainable Food Centre | Sustainablefoodcenter.org
 Downtown Market – Republic Square Parc 422 Guadalupe Street – Saturdays 9am-1pm
We were already working with Texas Farmers’ Market, with whom we attend the Mueller and Lakeline markets. However, we should bring fresh waffles to y’all downtown too. So that’s what we arranged together with SFC! Every Saturday we’ll be at the downtown market, a nice central stroopwafel location! We’re starting with savory options for lunch as well. Ever thought of coriander stroopcookies with tomato chutney? Or a stroopwafel with goat cheese, thyme and sundried tomatoes? This is your chance!

And don’t forget, the only Stroopclub location that’s always open (besided Bennu who is also open for 24/7) is our online store: Order Online