Sustainability

"When the last tree leaf has fallen, the last fish is eaten and the last ocean run dry, one will realize that money can't be eaten"

Scuba diving in a sea of plastic

Thoughtfully made, with care behind it

Stroop Club started from a simple idea: make something we genuinely love, in a way that feels right to us — as founders, as humans, and as people who care about the world we live in.

Besides running Stroop Club both Tako and Chantal are scuba instructors and saw the increase of trash in our oceans and the decline of numbers of fish and biodiversity on our coral reefs.

Sustainability, for us, isn’t about being perfect. It’s about making choices we can stand behind every day and building a business that reflects those values. To give you, as our audience a better option to enjoy.

Built from personal choices

We choose organic, plant-based ingredients because that’s how we want to eat ourselves. We focus on thoughtful production because shortcuts never felt like an option.

Not because it sounds good, but because it’s how we believe good food should be made.

Sustainability only works when it fits into real life. So we try to make it feel natural for you to choose better options!

Giving back, built in

From the beginning, we wanted Stroop Club to give something back in a way that lasts.

That’s why we’re proud members of 1% for the Planet, committing 1% of our annual revenue to environmental organizations doing meaningful, long-term work.

This isn’t a campaign or a seasonal promise.

It’s part of how we run our business and decision making processes. Based on personal values.

What we do to make our business more sustainable

  • All of our products are 100% plant-based
  • All of our products are made with organic ingredients. 
  • We use backyard compostable cellophane for our 8-packs.
  • There are two stroopwafels per package (instead of singles) so you can share with a friend and prevent an extra piece of waste.
  • Our cartons are 100% post-consumer recycled so no trees are ever harmed in the process.
  • We use certified sustainably sourced and organic palm oil and our Dutch government was involved in the certification process.
  • Our chocolate stroopwafel includes only Fair Trade cacao powder.
  • All of our ingredients are non-GMO.
  • We keep the supply chains as short as possible to minimize our carbon footprint.
  • Our household has adopted a vegan, almost plastic-free lifestyle.
  • All B2C shipments are shipped carbon neutral.
  • We proactively work hard to restore and rebuild coral reefs in the Caribbean, support our work!
  • We are proud members of 1% for the Planet

Why coral reefs?

Part of our commitment supports Caribbean Reef Guardians, an organization focused on protecting and restoring coral reefs in the Caribbean.

This connection is personal. We teach and dive there. Reefs support life, livelihoods and coastlines and once you’ve spent time underwater, it’s impossible to unsee how fragile and important they are. And what an incredible fascinating eco system this is!

Supporting reef restoration felt like a natural extension of what we care about: protecting systems that support all of us.

What this means for you

Choosing Stroop Club doesn’t make you a hero and it doesn’t ask you to do anything extra.

It simply means enjoying something you love, from a brand built by people who believe that small, thoughtful choices add up over time.

Something familiar made with care, designed to give a little back.

Our sustainability roadmap

  • We’re currently testing the shelf life of backyard compostable wrappers for our 2-packs.
  • All B2C shipments are carbon neutral and we’re working toward doing the same with B2B shipments. 
  • Every year during the holidays, we forgo shipping gifts to our partners so we can use that money to adopt corals in the Caribbean. 
  • We founded Caribbean Reef Guardians to actively work on site to protect and restore the coral reefs around the Bay Islands in Honduras.

Our path is certainly not easy and every step takes a lot of time and money to complete. Heavy research goes into sustainable materials, lessening our carbon footprint, logistics, and offsetting - a full time job all their own.

We choose to go slow and only work with people and companies who share our values.

This isn't about money. This is about protecting our planet and protecting our environment. It's about safeguarding the home for our future generations, educating that we can all do our part with very little changes to our everyday lives, and about being an example for other starting businesses. It's about making people aware, making them see and believe we can actually make a difference by making better choices, and that we, the consumers, have the power to demand change.That's what we ask from you - your help in choosing the right products that are the least damaging to the environment while still being delicious. Demand the change, you're in charge!

Tips, tricks and ideas?

If you have any suggestions for us on how to make our business more sustainable, know of any great sustainable packaging options, or just want to share your thoughts, please let us know at eat@stroopclub.com or use the form below!

Send us your ideas and suggestions