Carbon-neutral shipping on all orders
  • Built to give back

    From the beginning, we wanted Stroop Club to give something back in a way that lasts.

    That’s why we’re proud members of 1% for the Planet, committing 1% of our annual revenue to environmental organizations doing meaningful, long-term work, for example to Caribbean Reef Guardians.

    This isn’t a campaign, this is committment!

  • Illustration of a stroopwafel with caramel, saying "crunchy cinnamon waffle" on the waffle part and "gooey Dutch caramel" on the caramel part.

    DUTCH recipe

    Outside: Crunchy, Chewy & Cinnamonny
    Inside: Delicious Gooey Dutch Plant Based Stroop Caramel
    Recipe: All organic and plant based ingredients + the family secret ;) AND of course, a whole lotta LOVE.

  • The official USDA Organic logo

    USDA Organic

    Our stroopwafels are USDA Organic certified, which means our ingredients are organic, non-GMO and better for the environment. We take incredible care of our sourcing process to choose the most ethical ingredients from companies paying their staff well.

  • Plant Based

    All of our products are VEGAN CERTIFIED and animal harm free, even our gluten free version! Try our traditional, chocolate caramel, chai  and apple pie caramel stroopwafels, all fully vegan, yummmm.

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Illustration of Chantal holding a big stroopwafel.

Created by Chantal, your stroopwafel queen

When we moved to the U.S. in 2015, bringing my stroopwafel iron felt like the most natural thing to do. Sharing a beloved Dutch tradition quickly became a way to connect cultures through something simple and sweet.

Since then, we’ve evolved our recipe to be fully organic and 100% plant-based and we’re proud to be a certified women-owned business. A full decade later, we continue to grow with the same care, building one of the most environmentally conscious small businesses we can.

  • Illustration of a cup of coffee or tea

    Step 1

    Make your favorite hot drink

  • Illustration of a stroopwafel on a cup

    Step 2

    Warm your stroopwafel over the cup

  • Illustration of a stroopwafel with a bite out

    Step 3

    Enjoy!